The Original

The original “New Deli” restaurant was located in the rear room of what is now known as the Irish Cellar on East First Street in Rome, Georgia.  In 1980 Shannon Shroter opened Shannon’s Tavern at that location and later that year John Schroeder set up a small  kitchen in the back room and began serving his own culinary creations.  Pita Bread sandwiches, Nachos and a few other original delights.  He called his little enterprise John’s New Deli.  When John moved around the corner to Broad Street in 1981 he and his brother Charlie, by then partners,  kept the New Deli moniker and Schroeder’s New Deli was born.  Schroeder's New Deli, 406 Broad Street in Rome, opened on February 6, 1981 and is owned and operated by Schroeder Bros. Inc.  John Schroeder newdelijohn@comcast.net  is President and General Manager and Charlie Schroeder cbschroeder1@yahoo.com  is Secretary/Treasurer.                                                             

Franchise !

Schroeder Bros., Inc. began franchising in 2003, opening the first franchise in June of that year.  On January 1, 2006 the rights to develop and market the Schroeder's New Deli concept was assigned to Schroeder's Franchising, Inc. For information about Schroeder's New Deli Franchises go to Franchise Information

Schroeder's Franchising, Inc. operates under the direction of  Charlie Schroeder, President and Director of Franchise Operations, and John Schroeder, Vice President and Director of Product Control and Development.